Volvo Car USA and CNN will join forces to deliver the solar eclipse via 360° video in 4K resolution and virtual reality on August 21, 2017 through a unique editorial and branded content campaign. The live-streamed event will be available around the world on CNN.com/eclipse and offer an immersive experience to those not in the narrow path of the eclipse.
Racing The Sun
Today, Volvo introduced www.RacingTheSun.com as a base for more information on the brand’s partnership with CNN.
“The 2017 eclipse is a once-in-a-lifetime experience,” said Bob Jacobs, Vice President of Marketing, Product and Brand Communication, Volvo Car USA. “It’s amazing to think that when the last solar eclipse crossed the United States coast-to-coast, an artist’s painting or perhaps a photograph was the best way to share it. Thanks to Volvo, CNN and emerging technology, people can experience the eclipse as if they are there.”
4K VR & 360° Cameras
Leveraging 4K VR and 360° cameras deployed across a number of locations throughout the country, CNNVR will live-stream this natural phenomenon as it crosses from coast-to-coast on the network’s digital and social properties. The interactive experience is designed to enhance what could be seen in person, giving people a real-time view of the eclipse like never before. As part of Volvo’s partnership with CNN, four of the live-streams will feature branded content for Volvo and integrate 2018 Volvo XC60s specially outfitted with advanced 360° cameras.
“Volvo’s first 360° camera was introduced in the award-winning XC90, and it will be among the best-in-class in the all-new XC60,” added Jacobs. “We felt a 360° view of the eclipse was a great way to celebrate this feature.”
For more on Volvo’s partnership with CNN centered on the 2017 total solar eclipse, and to join the race with the all-new XC60, follow Volvo Car USA on Twitter and Instagram. And for all your automotive needs, visit Volvo Cars Fredericksburg!
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